Think about the value chain choices that support a car rental company's low cost vs. differentiated product strategy. Please write 50 to 100 words per question.
i) What are the strategically critical value chain choices by a low-cost car rental company, such as Enterprise, that distinguish Enterprise's low cost from Hertz's product differentiation? (2 points)
ii) Describe how Hertz's announcement that it will rent out Tesla's supports Hertz's product differentiation? (1 point)