Digital Video Recorders, such as TiVo and Personal Video Recorders
(PVR's) built into a cable provider box or TV receiver, collect very specific data about household television viewing.
These services make it possible to know which programs are recorded and watched (and when and how many times), which programs are recorded and never watched, and which programs are recorded or transferred to another electronic format.
The services also know when a particular part of a program is watched more than once (a sports play, or a favorite cartoon, or movie scene, or commercial)
please answer this question on your own words question :
1. How might the company that makes this service available use this information to increase the value it offers to advertisers/marketers? Could this result in increased revenues for the company?