1. Calculate profitability ratios, given the background data you have, and make sure to show your calculation and interpret the result in words (HINT - you should use the income statement to help you figure these out): a. Gross profit margin, a/k/a/ gross margin ratio. Show the calculation and describe what it means. b. Operating profit margin, a/k/a operating profit margin ratio-- how much profit a company makes after paying for variable costs of production such as wages, raw materials, etc. It shows the efficiency of a company controlling the costs and expenses associated with business operations. Show the calculation. 2. Given the lead time to receive orders, and the minimum order amount required each time, how much should McDonald expect to spend in startup to ensure he had enough inventory on hand to fulfill orders? Explain your reasoning. 3. What items would need to be paid before McDonald could give himself a salary? Explain. 4. Does this year 1 salary seem enough for McDonald? Explain, giving evidence from the case. 5. If you were advising McDonald, what should he be concerned about, both for starting up and running the business? 6. Should he start this business? Why or why not?