Customers want fast internet coming into their homes. Fast internet means a high data rate. Because fiber and cable have limitations they often dictate the data rate in which ways: Bandwidth and Signal to Noise Ratio (SNR). How are these all related? Increase in data rate means a bigger bandwidth is required Increase in data rate means SNR is increased Increase in bit rate means SNR is decreased 5 pts Increase in data rate means bit error rate is decreased