Scenario: You have been hired to work at a Travel Agency and your Manager knows that you are good with social media and have done some traveling including having been on a couple of cruises. She asks you to create a Travel Blog that will be published every month on the Travel Agency website to promote and educate clients about various travel topics. This Travel Blog is a big SELLING TOOL that through information and creating interest and excitement about your topic, ultimately creates more sales for this Travel Agency. For the first Blog, you have been asked to create your Travel Blog about the CRUISE Industry. In addition, the Travel Blog has to include how the Cruise Industry itself is progressing in becoming more Sustainable and what they are doing to be sure their passengers are traveling "greener". Therefore, you, as the agency Travel Blogger for "Experience the World Travel Agency", will need to do research and create a blog with content that focuses on Cruise Vacations including information on Sustainability within the Cruise Industry, using the template that is also posted with the Assignment on our course site. Your Blog will be between 1100 - and 1300 words. Your objective is to educate customers, tell them all about cruise vacations and through your words and visuals, SELL the wonderful experience that a cruise vacation can offer to your target market demographic. The goal is for them to be interested in a cruise vacation based on what they read in your Blog, and therefore it gets them to contact "Experience the World Travel Agency" for further information and ultimately to make a cruise booking! Be sure to reference your travel agency through your Blog and give agency contact details. People looking to go on a cruise are also interested in what the Cruise Line Industry is doing to be more sustainable, so be sure to research and include information regarding that (see below for more specifics).
1) Create a Travel Blog Name. Your blog name will be the first impression that you have on people, so it's important to create a good one!Here are some tips for choosing the perfect Travel Blog name: Make sure it is easy to spell, and pronounce, and remember not use hyphens or numbers in your name (this makes it harder to spell and remember)Make it travel-related (like Adventurous Kate or Where to Next with Mary Anne)Keep it professional