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George is an employee at a company that provides information technology solutions to other firms. Recognizing his potential to innovate, the top management of the company has given him the complete liberty to develop a new smart phone application using the resources of the company. In this scenario, George best illustrates a(n)

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The answer to the question is competition.

It seems that George is set up by his company to become a competition to the customers’ of the company. This is because George is told to develop a new smart phone application so that his company will have a unique competitive advantage from the other firms. This would lead to his company’s better performance in the future.

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