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If a consumer sees an ad about a man or a woman who can no longer fit into his or her old bathing suit, the consumer might think about his or her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

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Answer:

The answer is: self esteem

Explanation:

Self esteem is how much a person values herself (or himself). A person with high self esteem is said to like and appreciate who they are.

With that ad, the woman may feel bad about herself relating her own experience with the ad's image. Hopefully, that same woman will decide to do something about it (to stop feeling bad), and will try to get in shape to feel better.