L'Oreal evaluated both groups, considering which one offered the greatest sales potential, and decided that it could meet the needs of health-conscious consumers better than its competitors could. L'Oreal then had to convince the selected group that its choice should be Garnier Fructis, L'Oreal's natural shampoo brand. To achieve this goal L'Oreal designed a lifestyle advertising campaign presenting Garnier Fructis as the healthy choice compared to its competitors.