Service utility is rapidly becoming the most important utility for many ________ as they face competition from direct marketing forces, such as the Internet and catalogs.

A. wholesalers
B. discounters
C. marketers
D. retailers

A discounter is a shop or organization which specializes in selling things very cheaply. Discounters usually sell things in large quantities, or offer only a very limited range of goods. It is any business that provides a given service or product at a discounted price, especially one that threatens the market share of previous sector leaders.

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Service utility is rapidly becoming the most important utility for many ________ as they face competition from direct marketing forces, such as the Internet and catalogs. A. wholesalers B. discounters C. marketers D. retailers

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Service utility is rapidly becoming the most important utility for many ________ as they face competition from direct marketing forces, such as the Internet and catalogs.

A. wholesalers
B. discounters
C. marketers
D. retailers