Motivation relates to understanding the reason why people behave in order to predict and influence it.
Motivation is everyone's need. Achieving goals and objectives is very difficult if it simply does not exist in our vocabulary.
Content theories of motivation focus on the inner needs that motivate behavior. In an effort to reduce or meet their needs, people act in certain ways. This approach is associated with thinkers such as Maslow, McGregor, Herzberg, Atkinson, and McClelland.
