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George, the marketing manager of Axil Bicycles, discovers that the company's current market is becoming stagnant and the product life cycle is far past the dynamic growth stage. George also learns that Axil's competitor, Kinetixyles, is developing an innovative new bicycle with novel features. George thus proposes that Axil Bicycles should also come up with a new product, equipped with superior features. Which of the following types of opportunities is identified here?

Respuesta :

Answer:

The correct answer is letter "C": An external mandate.

Explanation:

External mandates are situations outside the company's scope that pushes the company to react in a certain way. Competitors introducing new products, economic hardship, changes in governmental policies are some of the external factors that change firms' operations path.

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