contestada

Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes, and cosmetics despite increased criticism from all corners. Which of the following reasons best explains this advertising trend?
A. Sexual appeals have a strong association with these kinds of products.
B. Sexual appeals offer a strong positioning strategy that results in greater brand loyalty.
C. Sexual appeals in ads can help draw consumers' attention to the brands being advertised.
D. Sexual appeals are common in movies and TV shows and have thus become necessary in ads.
E. Sexual appeals in ads are perceived as relevant and acceptable by men and women equally.

Respuesta :

Answer: Sexual appeals in ads can help draw consumers' attention to the brands being advertised.

Explanation:

Marketers are aware that using sexual appealing adverts draw attention from target consumers in the market therefore they tend to use sexual appeal in adverts to draw attention to the message passed in the advert. The sexually appealing adverts although widely criticized to be wrong, makes it easier for the advertiser to capture attention from their target audience.

Otras preguntas