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Body Sync Inc. is a chain of gyms. It offers a fitness package that allows its members to use the gym facilities for 12 months by paying only for 10 months. Included in the package are two health checkups and a gym kit. These add-ons by themselves are not very valuable, but as a package they can enhance the perceived value of the service offerings. In this case, Body Sync primary value driver is

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OPTIONS:

A. economies of scale.

B. learning-curve effects.

C. availability of complements.

D. experience-curve effects

Answer:

C. availability of complements.

Explanation:

A value driver is anything that can be added to a product or services to increase or project its worth to customers, thereby making such good or service to stand out among those of other competitors. The primary value driver of Body Sync can be said to be the availability of complements, such as two health checkups, gym kit, which tends to make the value of the service offering more appealing to customers.

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