Answer:
The answer is Diversity marketing.
Explanation:
Diversity marketing is a form of marketing strategy which recognizes that a target market contains subgroups (ethnicity, age, disability, gender and religion) and therefore seek to reach out or market products and services in a manner that connects with ideals, customs, beliefs and local culture of the group (target market).
Coca-Cola widely utilizes Diversity marketing in marketing her products because the company understands that differences exist within people and the best way to connect with a group (target market) is to use marketing tactics that are in line with the group's ideals, customs, beliefs and local culture.
