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Demand factors are factors that determine: a. the number of consumers who can afford to purchase a product or service. b. the price that should be charged for a given product. c. consumers' willingness and ability to pay for goods and services.d. the number of consumers who want to purchase a product. e. the number of consumers who can purchase a product.

Respuesta :

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Answer:

C) consumers' willingness and ability to pay for goods and services.

Explanation:

In marketing, the demand factors are those factors that determine a consumer's ability and willingness to buy or consume a specific good or service.

There are six major demand factors that determine the demand of a good or service:

  1. Consumers' tastes and preferences
  2. Consumer income
  3. Changes in prices of substitute or complementary goods or services
  4. Advertisements
  5. Total number of consumers in a market
  6. Consumers' expectations about future prices

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