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A U.S. company that manufactures home appliances is interested in entering the Chinese market. The company has many national appliance competitors in China, all of which have a better understanding of the unique needs of Chinese customers. Based on these facts, the U.S. company should consider which strategy for entering the Chinese market

Respuesta :

Answer: Global strategic alliance

Explanation:

A global strategic alliance is an arrangement that takes place between two companies when they both go into a project that is mutually beneficial even though the independence of each company is still retained.

Based on these facts that have been given in the question, the U.S. company should consider using this strategy for entering the Chinese market.

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