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Customer experience management is a business science with the direct purpose of:
A. Reducing marketing costs
B. Enhancing customer relationships with a business
C. Making sure customers don't post unflattering public reviews
D. Enhancing sales and increasing profits

Respuesta :

Answer:

B

Explanation:

There whole thing is to worry about the customer experience since there trying to grow there relationship with the customer with a positive experience.

vaduz

Option B "Enhancing customer relationships with a business" is the direct purpose of customer experience management.

Customer service or rather, Customer experience management refers to the understanding of the issues of the customers with regards to the services provided by an organization. And from that relationship, an organization can help better the issues and deploy strategic plans to rectify if or any of the issues.

  • When a customer has any issues with the product of a company, he/she has the right to address the issues with that company.
  • And it is upon the company to try to make amends for any wrongs or defects, which is why the customer experience management sector is formed.
  • This sector is tasked with dealing with the issues of the customer(s) and try to find suitable plans or solutions.

When we talk of customer experience, we mean the customer's opinion of the products of a company. So, when the customers have any issues with the products, the customer experience management team comes into action, trying to resolve any issue(s) of the customer. This means that they are tasked with enhancing the relationship between the customer and the business/company. Thus, the correct answer is option B.

Learn more about customer experience management here:

brainly.com/question/14257919

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