Genuine Goods has two stores: East and West. During May, Genuine reported a net operating income of $50,000 and sales of $540,000. The contribution margin in Store East was $100,000, or 40% of sales. The segment margin in Store West was $45,000, or 15% of sales. Traceable fixed expenses are $60,000 in Store East, and $40,000 in Store West. Genuine's total fixed expenses for the year were