It is correct to select option (a), which involves considering if the people who will receive your message will identify with what you have written.
Using only verbal communication is the most efficient way to engage your audience. At some point, formal communication also includes inter-relational activities. Your communication style reveals the type of speaker you are.
A target audience is a specific group of consumers within a target market who have been identified as the intended recipients of a specific advertisement or message. Choosing a target audience for a marketing communication campaign, also known as a marcom campaign, is essential because it helps concentrate the various advertising and promotional efforts.
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