a. False, monopolistic competitor can fix price above their marginal cost.
b. True, advertising acts as indirect signal of product quality to the customers.
c. True, monopolistically competitive industries are more likely to make use of advertising.
d. False, in the long run, monopolistic competitors may or may not have a similar amount of profit to monopolists.
e. True, a monopolistic competitor will make a profit if the demand curve is above the average total cost curve at some point, in short term.
Examples: Fast food companies, Hair dressers, Restaurants, Bakery shops, Running shoes
For better understanding, among famous Fast food businesses, we have Burger King and McDonald’s. Both the companies produce Burgers, French fries, soft drinks etc. which are similar in nature but differ taste and shape. So both the companies have individual power in the market and control their product’s price on their own.
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