During the pre-approach stage of the personal-selling process, a sales representative would analyze all available information about qualified prospects in order to demonstrate her trustworthiness to customers.
A sales representative is someone whose job is to sell products or services for a company, usually in a specific area. The abbreviation sales rep is far more common. Sales representatives are always employed by (represent) a company, whereas salespeople may sell their own products.
A sales representative always works for (represents) a company, whereas a salesperson may sell their own products. The two terms, however, are frequently used in the same sentence.
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