Respuesta :
In the face of a flattening growth rate and dropping profitability, one of the tools Pitney Bowes turned to was a(n) loyalty program to hold on to its best customers and create a better relationship with other customers by giving members discounts and incentives for frequent patronage.
A loyalty/reward program refers to prizes, limits and different motivations that organizations give to their clients as craft of an procedure to urge them to keep purchasing their items or administrations. Three key viewpoints that an organization should consider while fostering an effective loyalty/reward program are:
- Exclusivity on the grounds that the client needs to feel that it is extraordinary to be essential for the program and not that everybody gets similar advantages as the program will not offer any benefit for the client.
- Client knowledge since you want to comprehend your clients to ensure that the program would be applicable to them by speaking to their requirements and wants.
- Commitment to the brand since you need to put forth certain that every one of the attempts support your image as that is your picture and the motivators offered need to offer some benefit to it.
Know more about Loyalty Programs - https://brainly.com/question/17087458
#SPJ4
