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Tom Smith is the marketing manager of Food Lion, a chain of grocery stores in North Carolina. Each year, Tom is required to make a decision on whether the current advertising campaign needs to be revamped to generate the sales targets for the year. In order to help him arrive at a decision, Tom reads up on latest shopping trends of buyers, observing buying habits of customers, and reviewing daily sales figures. In this scenario, Tom is _____.
a. monitoring the decision environment
b. defining the decision problem
c. specifying decision objectives
d. diagnosing the problem
monitoring the decision environment

Respuesta :

In order to help him arrive at a decision, Tom reads up on latest shopping trends of buyers, observing buying habits of customers, and reviewing daily sales figures. In this scenario,Tom is specifying decision objective.

Tom consults his friends and searches the internet for good deals and sales before making a dishwasher purchase.Tom is conducting information research for the purpose of consumer decision-making.The steps in a consumer's decision-making process include activities that help him decide what to buy. There are 5 steps in the consumer decision-making process, including

1.Problem identification

2.Finding information

3. An alternative assessment

4. Purchasing choice

5. Post-purchase assessment

Before deciding to buy a product, a consumer must identify a need or problem.To be able to choose the direction of his subsequent step in the decision-making process, a consumer needs to be aware of what he want

To know more about decision-making visit:

https://brainly.com/question/29672822

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