Having launched her first search campaign, asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.

Respuesta :

In this case, Asha should check out her website conversion.
Website Conversion refers to the data about all your visitors' acitivity on your website to determine whether they're actually doing what you want them to do, whether it's signing up for newsletter, buying your products, subscribing to your online program, etc.